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Marketing

Marketing

R2,700

Anyone who wants their company to grow knows that they must consistently invest in marketing. Marketing can be seen as a set of processes put in place in order to create, deliver and communicate the significance of your company to the customer, while managing customer relationships in ways that would benefit the company and allow growth. A marketing strategy helps the company determine what to say, when to say, which platform to say it on and whom to say it to. Effective marketing provides companies with a competitive edge that will create a blueprint for success.

Who should do this course? Anyone working in the industry, or who wants to build on existing therapy training to up-skill to a managerial level or become an entrepreneur. This course will provide you with the knowledge to develop your salon/spa’s marketing strategy to effectively create, deliver and communicate your salon/spa to the customer.

Allow 2-3 working days to verify your purchase.

SKU: SSMM001 Category:

Admission Requirements

This course is open to anyone working in the Beauty and Spa industry. Please submit with your application: Highest grade passed & Industry experience evidence (CV).

Course Duration

  • 3 Weeks online theory
  • Isa Carstens® Academy Certificate of Successful Completion

Course Content

  • Your brand promise
  • Brand equity vs Brand value
  • How to align your brand to your:
    • Customer Journey
    • Your Brand Promise
    • How do you align your Brand Promise to your Company Values
    • How to enforce your brand via your Marketing, with an emphasis on social media
  • How to determine your target market
  • How to create Client Personas
  • How do I align this to my Branding & Marketing
  • The Marketing Mix (the 4 P’s)
  • Market Research

Mode of Instruction

Online Theory:
Asynchronous learning which happens online on your own schedule. Complete an assignment after each lesson to receive a certificate of successful completion for the module.

Assessment:
Assignment-based, online assessments.

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STUDENT DECLARATION / MEMORANDUM OF AGREEMENT
  1. All particulars given by me in this form are true and correct.
  2. I will acquaint myself with the rules and regulations, including the disciplinary rules, of the Isa Carstens Academy and will abide by them.
  3. I waive any claim against the Isa Carstens Academy resulting from any act or omission on my part during tuition.
  4. I accept responsibility for the care and safekeeping of all Isa Carstens Academy property (including, but not restricted to books and notes) issued to me for my training.
  5. I will inform the Isa Carstens Academy immediately, in writing, should I change my address or withdraw or change my course.
  6. I am aware that fees and legal costs will be recovered from me should I fail to timeously fulfil my financial commitments towards the Isa Carstens Academy.
  7. I accept full responsibility and liability for the payment of all class fees.
  8. I will not claim compensation for photos taken, voices used, student participation in functions, etc. and accept that any photos used for publicity reasons will be the property of the Isa Carstens Academy.
  9. I accept that all fees are neither refundable nor transferable upon cancellation at any stage after signature hereof and shall be retained as damages / penalty. No variation, modification or waiver of any provision hereof shall be of any force and effect unless reduced to writing and signed by both parties.
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